Wellness Application
Onlife Health | UX & UI Designer
The Problem
Members
Baseline usability testing revealed significant friction:
- Only 40% of participants could find specific activities
- Only 20% knew what to do when arriving on the platform
- Only 10% could return to previously started activities
Members lacked direction when entering the platform and struggled to stay engaged after completing the initial health assessment.
Business
From a business perspective:
- The platform aimed to act as a personal health consultant
- Ongoing engagement was critical to client retention and acquisition
The existing experience did not clearly guide members toward meaningful next steps.
How We Defined the Problem
We asked a core question:
Does the platform clearly define the next right thing for a member to do in their health journey?
To answer this, we conducted:
- A heuristic evaluation
- Review of past usability studies
- Competitive analysis
- Activity diagramming to identify breakdowns in the journey
Results
This work surfaced a lack of continuity, feedback, and motivation throughout the experience.
The Solution
Journey-Oriented Dashboard
The dashboard was redesigned to emphasize progress and direction rather than isolated tasks.
Key features included:
- My Health Journey at a Glance: a high-level view of progress across the wellness journey (later scaled back due to technical constraints)
- My Wellness Summary: a snapshot showing areas of strength and opportunities for focus
- Step-based content cards that clearly indicated where members were in their journey
NATIVE MOBILE APP
Personalized Programs
Programs were updated to balance guidance with user agency:
- Recommendations were informed by health assessment results
- Members could add or customize activities within their plan
This approach supported personalization while maintaining structure.
My Plan
The redesigned plan experience centralized action and tracking:
- Activities were grouped by focus area (e.g., weight, nutrition)
- Progress and metrics were visible in one place
- A progress indicator reinforced momentum and continuation
This reduced the need to navigate between individual activities and made progress easier to understand.
Members are able to customize their wellness plans based on their interests.
NATIVE MOBILE
Members can participate in their activities within the program and track their progress.
NATIVE MOBILE
Rewards
The rewards experience was simplified to improve clarity:
- Rewards earned and reward types were clearly explained
- Activities tied to rewards were surfaced alongside reward history
This replaced a complex nested-tab structure with a more intuitive hierarchy.
NATIVE MOBILE
Reflection
The redesign clarified user pathways and laid the foundation for improved engagement, measured through participation and repeat use.
Let's Connect!
Hi I'm Jill! I have 13 years of experience in design, primarily in healthcare. I focus on creating clear, well-crafted experiences for complex systems. Let’s connect.