{"id":771,"date":"2024-02-02T14:08:01","date_gmt":"2024-02-02T20:08:01","guid":{"rendered":"https:\/\/jillgroboski.com\/?page_id=771"},"modified":"2026-04-28T10:13:35","modified_gmt":"2026-04-28T15:13:35","slug":"insurance-sales-application","status":"publish","type":"page","link":"https:\/\/jillgroboski.com\/index.php\/insurance-sales-application\/","title":{"rendered":"Insurance Sales Application"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;gcid-0973e968-e6a1-4928-bd07-08495e501733&#8243; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;40px||0px||false|false&#8221; global_colors_info=&#8221;{%22gcid-0973e968-e6a1-4928-bd07-08495e501733%22:%91%22background_color%22%93}&#8221;][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||15px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|600|||||||&#8221; header_font=&#8221;|600|||||||&#8221; header_text_color=&#8221;#ffffff&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; header_line_height_tablet=&#8221;&#8221; header_line_height_phone=&#8221;1em&#8221; header_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Health Insurance Sales Tool<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Georama|600||on|||||&#8221; text_text_color=&#8221;gcid-f4456b1a-3981-4d56-b88c-d51786b63b7b&#8221; text_font_size=&#8221;1rem&#8221; text_line_height=&#8221;1em&#8221; header_6_font=&#8221;|600|||||||&#8221; header_6_text_color=&#8221;gcid-f4456b1a-3981-4d56-b88c-d51786b63b7b&#8221; header_6_font_size=&#8221;19px&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;-18px||||false|false&#8221; custom_margin_tablet=&#8221;-18px||||false|false&#8221; custom_margin_phone=&#8221;0px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{%22gcid-f4456b1a-3981-4d56-b88c-d51786b63b7b%22:%91%22text_text_color%22,%22header_6_text_color%22%93}&#8221;]<\/p>\n<h6>Guidewell Connect | UX\/UI Designer<\/h6>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.24.1&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;196.6px&#8221; custom_margin=&#8221;14px|auto||auto||&#8221; custom_margin_tablet=&#8221;14px|auto||auto||&#8221; custom_margin_phone=&#8221;14px|auto|0px|auto|false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px|0px|0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/jillgroboski.com\/wp-content\/uploads\/2026\/03\/SC-Hero.png&#8221; alt=&#8221;Health Insurance Sales Tool&#8221; title_text=&#8221;SC-Hero&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;101%&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;8px|||-13px||&#8221; custom_padding=&#8221;0px|0px|0px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-60px||||false|false&#8221; custom_padding=&#8221;62px||4px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;60px||||false|false&#8221; custom_padding=&#8221;0px||7px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.1&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#1f1f1f&#8221; header_2_font_size=&#8221;48px&#8221; width=&#8221;100%&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; header_2_font_size_tablet=&#8221;48px&#8221; header_2_font_size_phone=&#8221;32px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>The Problem<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;16px&#8221; custom_css_free_form=&#8221;li {margin-bottom: 8px}&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Members<\/h3>\n<p>Purchasing health insurance online is overwhelming. Members struggled with:<\/p>\n<ul>\n<li>Complex insurance jargon<\/li>\n<li>Too many plan options<\/li>\n<li>Unclear tradeoffs between cost, coverage, and benefits<\/li>\n<\/ul>\n<p>As a result, users lacked confidence that they were choosing the right plan and often abandoned the process or sought help from customer service.<\/p>\n<p><!-- notionvc: 62f1b471-e4d6-4710-8ba9-e943d1dbee5e --><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;16px&#8221; custom_css_free_form=&#8221;li{margin-bottom:8px}&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Business<\/h3>\n<p style=\"margin-bottom: 8px;\">From a business perspective, the legacy sales tool created high friction during the open enrollment period, leading to sale drop-offs and increased support costs for brokers and members, making it difficult to attract new clients and retain existing ones.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;gcid-f4456b1a-3981-4d56-b88c-d51786b63b7b&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;||40px||false|false&#8221; global_colors_info=&#8221;{%22gcid-f4456b1a-3981-4d56-b88c-d51786b63b7b%22:%91%22background_color%22%93}&#8221;][et_pb_row _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>How We Defined the Problem<\/h3>\n<p><!-- notionvc: cfdb6ff8-e5d7-4799-9646-2cb58d7b8b14 --><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;4px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;16px&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"margin-bottom:8px\">To understand where confidence broke down, we reviewed:<\/p>\n<ul>\n<li>Past usability studies<\/li>\n<li>Competitive analysis<\/li>\n<li>A heuristic evaluation<\/li>\n<li>A journey map of the purchasing flow<\/li>\n<\/ul>\n<h4><!-- notionvc: f5c27475-9423-4d0c-8c53-ce19307a509a --><\/h4>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Results&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe0f5;||divi||400&#8243; icon_color=&#8221;gcid-f4456b1a-3981-4d56-b88c-d51786b63b7b&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;28px&#8221; content_max_width=&#8221;100%&#8221; admin_label=&#8221;Results Blurb 1&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; body_font_size=&#8221;16px&#8221; background_color=&#8221;gcid-primary-color&#8221; image_icon_custom_padding=&#8221;8px||||false|false&#8221; background_layout=&#8221;dark&#8221; width=&#8221;100%&#8221; module_alignment=&#8221;left&#8221; custom_padding=&#8221;32px|32px|32px|32px|false|false&#8221; global_colors_info=&#8221;{%22gcid-primary-color%22:%91%22background_color%22%93,%22gcid-f4456b1a-3981-4d56-b88c-d51786b63b7b%22:%91%22icon_color%22%93}&#8221;]<\/p>\n<p>Research revealed that users weren\u2019t lacking information. <strong>They were lacking clarity and reassurance.<\/strong><!-- notionvc: 9c145801-1590-4d9f-80de-a402ba4c2d8b --><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;||28px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.24.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||5px||false|false&#8221; custom_padding_tablet=&#8221;0px||5px||false|false&#8221; custom_padding_phone=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.1&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;|600|||||||&#8221; custom_margin=&#8221;||8px||false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>The Solutions<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;3px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;|600|||||||&#8221; header_3_text_color=&#8221;gcid-04c20a82-c02f-4b52-b4fd-6adb9289e6ff&#8221; header_3_line_height=&#8221;1.2em&#8221; header_5_font=&#8221;&#8211;et_global_body_font||||||||&#8221; header_5_text_color=&#8221;gcid-0973e968-e6a1-4928-bd07-08495e501733&#8243; width=&#8221;60%&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{%22gcid-0973e968-e6a1-4928-bd07-08495e501733%22:%91%22header_5_text_color%22%93,%22gcid-04c20a82-c02f-4b52-b4fd-6adb9289e6ff%22:%91%22header_3_text_color%22%93}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h4>Design System Updates<\/h4>\n<p>The design system was modernized to comply with WCAG 2,0, be more scaleable to ensure seamless integration with clients&#8217; websites. This would ultimately make onboarding new clients easier while maintaining visual consistency across products.<\/p>\n<h5><!-- notionvc: 3a9d4993-d471-4156-8004-997a461bba86 --><\/h5>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/jillgroboski.com\/wp-content\/uploads\/2024\/02\/SC-UIKit-Color-Closeup.jpg&#8221; title_text=&#8221;SC-UIKit-Color-Closeup&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; box_shadow_style=&#8221;preset2&#8243; box_shadow_horizontal=&#8221;2px&#8221; box_shadow_vertical=&#8221;4px&#8221; box_shadow_blur=&#8221;6px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/jillgroboski.com\/wp-content\/uploads\/2024\/02\/SC-Type-Closeup.jpg&#8221; title_text=&#8221;SC-Type-Closeup&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||60px|||&#8221; box_shadow_style=&#8221;preset2&#8243; box_shadow_horizontal=&#8221;2px&#8221; box_shadow_vertical=&#8221;4px&#8221; box_shadow_blur=&#8221;6px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_divider color=&#8221;gcid-75330eeb-a759-43f1-aa2a-426b525a3ef5&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{%22gcid-75330eeb-a759-43f1-aa2a-426b525a3ef5%22:%91%22color%22%93}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;16px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;|600|||||||&#8221; header_3_text_color=&#8221;gcid-04c20a82-c02f-4b52-b4fd-6adb9289e6ff&#8221; header_3_line_height=&#8221;1.2em&#8221; header_5_font=&#8221;&#8211;et_global_body_font||||||||&#8221; header_5_text_color=&#8221;gcid-0973e968-e6a1-4928-bd07-08495e501733&#8243; width=&#8221;60%&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{%22gcid-0973e968-e6a1-4928-bd07-08495e501733%22:%91%22header_5_text_color%22%93,%22gcid-04c20a82-c02f-4b52-b4fd-6adb9289e6ff%22:%91%22header_3_text_color%22%93}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h3>Landing Page Redesign<\/h3>\n<p>The landing page was redesigned to reduce friction and get customers into the quote process faster.<\/p>\n<h3><!-- notionvc: ad1f690d-2fea-4cf4-a6f4-ed336a6278e6 --><\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/jillgroboski.com\/wp-content\/uploads\/2024\/02\/SC-U65-Landing-frame.jpg&#8221; title_text=&#8221;SC-U65-Landing-frame&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||60px|||&#8221; box_shadow_style=&#8221;preset2&#8243; box_shadow_horizontal=&#8221;2px&#8221; box_shadow_vertical=&#8221;4px&#8221; box_shadow_blur=&#8221;6px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;16px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;|600|||||||&#8221; header_3_text_color=&#8221;gcid-04c20a82-c02f-4b52-b4fd-6adb9289e6ff&#8221; header_3_line_height=&#8221;1.2em&#8221; header_5_font=&#8221;&#8211;et_global_body_font||||||||&#8221; header_5_text_color=&#8221;gcid-0973e968-e6a1-4928-bd07-08495e501733&#8243; width=&#8221;65%&#8221; custom_padding=&#8221;|0px||||&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{%22gcid-0973e968-e6a1-4928-bd07-08495e501733%22:%91%22header_5_text_color%22%93,%22gcid-04c20a82-c02f-4b52-b4fd-6adb9289e6ff%22:%91%22header_3_text_color%22%93}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h3>\u201cHelp Me Choose\u201d Feature<\/h3>\n<p>A guided experience reduced cognitive load by replacing broad plan lists with personalized, preference-based recommendations.<br \/><!-- notionvc: a354c899-bc4f-451c-a349-7a5271d5bedd --><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/jillgroboski.com\/wp-content\/uploads\/2024\/02\/HelpMeChoose.jpg&#8221; title_text=&#8221;HelpMeChoose&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||60px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;16px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;|600|||||||&#8221; header_3_text_color=&#8221;gcid-04c20a82-c02f-4b52-b4fd-6adb9289e6ff&#8221; header_3_line_height=&#8221;1.2em&#8221; header_5_font=&#8221;&#8211;et_global_body_font||||||||&#8221; header_5_text_color=&#8221;gcid-0973e968-e6a1-4928-bd07-08495e501733&#8243; width=&#8221;65%&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px|0px|||false|false&#8221; hover_enabled=&#8221;0&#8243; custom_css_free_form=&#8221;h3{||  margin-bottom:2%;||}&#8221; global_colors_info=&#8221;{%22gcid-0973e968-e6a1-4928-bd07-08495e501733%22:%91%22header_5_text_color%22%93,%22gcid-04c20a82-c02f-4b52-b4fd-6adb9289e6ff%22:%91%22header_3_text_color%22%93}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h3>Plan List &amp; Comparison<\/h3>\n<p>Users could compare up to three plans side-by-side, making it easier to validate their choice and select the best option.<\/p>\n<h5><!-- notionvc: 478614f2-d649-4e2a-9ccf-794525cc99ca --><\/h5>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/jillgroboski.com\/wp-content\/uploads\/2024\/02\/SC-PlanLis-2t.jpg&#8221; title_text=&#8221;SC-PlanLis-2t&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; box_shadow_style=&#8221;preset2&#8243; box_shadow_horizontal=&#8221;2px&#8221; box_shadow_vertical=&#8221;4px&#8221; box_shadow_blur=&#8221;6px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-8px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Plan list showing recommended tags and plan features.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/jillgroboski.com\/wp-content\/uploads\/2024\/02\/SC-compareDock.jpg&#8221; title_text=&#8221;SC-compareDock&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; box_shadow_style=&#8221;preset2&#8243; box_shadow_horizontal=&#8221;2px&#8221; box_shadow_vertical=&#8221;4px&#8221; box_shadow_blur=&#8221;6px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-8px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\u00a0Compare dock so members can easily see what plans they chose for comparison.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||48px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Reflection&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe007;||divi||400&#8243; icon_color=&#8221;gcid-f4456b1a-3981-4d56-b88c-d51786b63b7b&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;28px&#8221; content_max_width=&#8221;100%&#8221; admin_label=&#8221;Results Blurb 1&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; body_font_size=&#8221;16px&#8221; background_color=&#8221;gcid-primary-color&#8221; image_icon_custom_padding=&#8221;8px||||false|false&#8221; background_layout=&#8221;dark&#8221; width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;32px|32px|32px|32px|false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{%22gcid-primary-color%22:%91%22background_color%22%93,%22gcid-f4456b1a-3981-4d56-b88c-d51786b63b7b%22:%91%22icon_color%22%93}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p style=\"font-size: 18px;\">Despite constraints, the work aligned stakeholders around a more member-focused approach and laid the groundwork for improved completion rates and member confidence.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.24.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;https:\/\/jillgroboski.com\/index.php\/wellness-application\/&#8221; button_text=&#8221;Wellness Application&#8221; button_alignment=&#8221;left&#8221; button_alignment_tablet=&#8221;left&#8221; button_alignment_phone=&#8221;center&#8221; button_alignment_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.24.1&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;18px&#8221; button_text_color=&#8221;gcid-04c20a82-c02f-4b52-b4fd-6adb9289e6ff&#8221; button_bg_color=&#8221;gcid-f4456b1a-3981-4d56-b88c-d51786b63b7b&#8221; button_border_radius=&#8221;0px&#8221; button_font=&#8221;|600||on|||||&#8221; button_icon=&#8221;&#x23;||divi||400&#8243; button_icon_color=&#8221;gcid-04c20a82-c02f-4b52-b4fd-6adb9289e6ff&#8221; button_icon_placement=&#8221;left&#8221; button_on_hover=&#8221;off&#8221; custom_padding=&#8221;3%|6%|3%|8%|false|false&#8221; global_colors_info=&#8221;{%22gcid-04c20a82-c02f-4b52-b4fd-6adb9289e6ff%22:%91%22button_text_color%22,%22button_icon_color%22%93,%22gcid-f4456b1a-3981-4d56-b88c-d51786b63b7b%22:%91%22button_bg_color%22%93}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEyODEifX0=@&#8221; button_text=&#8221;Hospital Inventory Management&#8221; button_alignment=&#8221;right&#8221; button_alignment_tablet=&#8221;right&#8221; button_alignment_phone=&#8221;center&#8221; button_alignment_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.6&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;18px&#8221; button_text_color=&#8221;gcid-f4456b1a-3981-4d56-b88c-d51786b63b7b&#8221; button_bg_color=&#8221;gcid-04c20a82-c02f-4b52-b4fd-6adb9289e6ff&#8221; button_border_radius=&#8221;0px&#8221; button_font=&#8221;|600||on|||||&#8221; button_icon=&#8221;&#x24;||divi||400&#8243; button_icon_color=&#8221;gcid-f4456b1a-3981-4d56-b88c-d51786b63b7b&#8221; button_on_hover=&#8221;off&#8221; background_layout=&#8221;dark&#8221; custom_padding=&#8221;3%|8%|3%|6%|false|false&#8221; global_colors_info=&#8221;{%22gcid-04c20a82-c02f-4b52-b4fd-6adb9289e6ff%22:%91%22button_bg_color%22%93,%22gcid-f4456b1a-3981-4d56-b88c-d51786b63b7b%22:%91%22button_icon_color%22,%22button_text_color%22%93}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;Footer&#8221; module_id=&#8221;contact&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0F0F0F&#8221; custom_padding=&#8221;4vw||4vw||true|false&#8221; custom_padding_tablet=&#8221;4vw||4vw||true|false&#8221; custom_padding_phone=&#8221;8vw||8vw||true|false&#8221; link_option_url=&#8221;#contact&#8221; global_module=&#8221;801&#8243; saved_tabs=&#8221;all&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.24.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;50%&#8221; width_tablet=&#8221;75%&#8221; width_phone=&#8221;85%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;0px|auto|-10px|auto|false|false&#8221; custom_margin_tablet=&#8221;||0px||false|false&#8221; custom_margin_phone=&#8221;0px|auto||auto|false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.2&#8243; _module_preset=&#8221;default&#8221; custom_padding_tablet=&#8221;||30px||false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;e8a3a817-ff58-45e7-a94f-34b3b34f817a&#8221; text_text_color=&#8221;gcid-f4456b1a-3981-4d56-b88c-d51786b63b7b&#8221; header_text_color=&#8221;gcid-f4456b1a-3981-4d56-b88c-d51786b63b7b&#8221; header_2_text_color=&#8221;gcid-f4456b1a-3981-4d56-b88c-d51786b63b7b&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; text_orientation=&#8221;center&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{%22gcid-f4456b1a-3981-4d56-b88c-d51786b63b7b%22:%91%22text_text_color%22,%22header_text_color%22,%22header_2_text_color%22%93}&#8221;]<\/p>\n<h2>Let&#8217;s Connect!<\/h2>\n<p>Hi I&#8217;m Jill! I have 13 years of experience in design, primarily in healthcare. I focus on creating clear, well-crafted experiences for complex systems. Let\u2019s connect.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/jillgroboski.com\/index.php\/resume\/&#8221; button_text=&#8221;Work Experience&#8221; button_alignment=&#8221;center&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.24.1&#8243; _module_preset=&#8221;6527b74a-8e4d-41cf-8663-1b060e1ded1f&#8221; button_text_color=&#8221;gcid-04c20a82-c02f-4b52-b4fd-6adb9289e6ff&#8221; button_bg_color=&#8221;gcid-f4456b1a-3981-4d56-b88c-d51786b63b7b&#8221; custom_margin=&#8221;16px||||false|false&#8221; custom_margin_tablet=&#8221;0px||16px||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{%22gcid-04c20a82-c02f-4b52-b4fd-6adb9289e6ff%22:%91%22button_text_color%22%93,%22gcid-f4456b1a-3981-4d56-b88c-d51786b63b7b%22:%91%22button_bg_color%22%93}&#8221;][\/et_pb_button][et_pb_divider divider_position=&#8221;center&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_4,1_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;20%&#8221; width_tablet=&#8221;25%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;20px||||false|false&#8221; custom_margin_tablet=&#8221;0px||||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|8px|||false|false&#8221; custom_padding_tablet=&#8221;|0px|||false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\"><a style=\"color: #e7e7e7; text-decoration: underline;\" href=\"mailto:jillgrobo@gmail.com\" target=\"_blank\" rel=\"noopener\" title=\"Email Jill\"><strong>jillgrobo@gmail.com<\/strong><\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_social_media_follow _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;left&#8221; text_orientation_tablet=&#8221;center&#8221; text_orientation_phone=&#8221;&#8221; text_orientation_last_edited=&#8221;on|tablet&#8221; border_radii=&#8221;on|43px|43px|43px|43px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_social_media_follow_network social_network=&#8221;linkedin&#8221; url=&#8221;http:\/\/www.linkedin.com\/in\/jillgroboski&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#007bb6&#8243; background_enable_color=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]linkedin[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Health Insurance Sales ToolGuidewell Connect | UX\/UI DesignerThe ProblemMembers Purchasing health insurance online is overwhelming. Members struggled with: Complex insurance jargon Too many plan options Unclear tradeoffs between cost, coverage, and benefits As a result, users lacked confidence that they were choosing the right plan and often abandoned the process or sought help from customer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-771","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/jillgroboski.com\/index.php\/wp-json\/wp\/v2\/pages\/771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jillgroboski.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/jillgroboski.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/jillgroboski.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jillgroboski.com\/index.php\/wp-json\/wp\/v2\/comments?post=771"}],"version-history":[{"count":55,"href":"https:\/\/jillgroboski.com\/index.php\/wp-json\/wp\/v2\/pages\/771\/revisions"}],"predecessor-version":[{"id":1639,"href":"https:\/\/jillgroboski.com\/index.php\/wp-json\/wp\/v2\/pages\/771\/revisions\/1639"}],"wp:attachment":[{"href":"https:\/\/jillgroboski.com\/index.php\/wp-json\/wp\/v2\/media?parent=771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}